Media Coaching

“Saving companies from media disasters means saving them millions of dollars in lost revenue and damaged reputations.” – Lorri Allen

Media Coaching can be conducted in a variety of ways. Lorri usually finds it best to work with you in person. Due to the nature of crisis, that can’t always be accomplished.

If you have a crisis, call the hotline immediately (214-878-8610) for emergency consultation.

Remember, it’s WHEN–not IF–tragedy, violence, terror, or unethical behavior will land you or your organization in the headlines. When you anticipate crisis, choose one of the following options:

Media Savvy One month	Media Expert Three months	Media Magnet Six months
Create media policy One on-site visit to train staff Four 1-hour calls to discuss responses and strategy Unlimited e-mail consultation on any media situations Analysis of apparel for on-camera appearances Critique of all media coverage	Create media policy One on-site visit to train staff Four 1-hour calls per month to discuss responses and strategy Unlimited e-mail consultation on any media situations Analysis of apparel for on-camera appearances Critique of all media coverage Spokesperson and C-level on-camera training	Create media policy Two on-site visits to train staff (one is emergency drill) Unlimited calls to discuss response and strategy Unlimited e-mail consultation on any media situations Analysis of apparel and previous news coverage Spokesperson and C-level on-camera training Evaluation of annual report, Web site, internal communications and press releases
Outcomes:	Outcomes:	Outcomes:
Establish your key messages Develop long-term strategies for positive publicity Look and sound your best on camera Prepare for radio interviews Prepare for talk-shows	Establish your key messages Develop long-term strategies for positive publicity Look and sound your best on camera Prepare for radio interviews Prepare for talk-shows Face a crisis with confidence	Establish and focus your key messages Develop long-term strategies for positive publicity Look and sound your best on camera Prepare for radio interviews Prepare for talk-shows Face a crisis with confidence Fine tune your on-camera skills so you’re a trusted source

Sign up for a free 30-minute Media Audit to determine which option is best for you!

“Lorri, you’re incredible. I am telling others that your coaching is the best investment they can make in taking their careers to the next level. I’m just back from a 6AM interview on K*EYE (CBS affiliate), that I got called for at the last minute (yesterday afternoon). I felt very much at ease, thanks to your help. You are phenomenal! I can’t thank you enough for what your media coaching services did for my recent appearance on PBS. Not only did you help me find the ideal opportunity to showcase my story and mission, but then you prepared me to maximize that opportunity. After working together, I felt relaxed and confident for my appearance on PBS’ “Heart Disease: The Silent Killer.”

“You truly provided one-stop shopping, sharing with me the do’s and don’ts gleaned from years of experience as a reporter and on-camera personality. And your help in selecting proper wardrobe and accessories, along with makeup tips, was invaluable, as the show’s makeup artist barely needed to touch me up.”

Mellanie True Hills, The Health & Productivity Revitalizer

Call Lorri Allen, the Soundbite Coach
at 214-878-8610 today!